Budva is the capital of Montenegrin tourism. With over 330,000 guests in the 2007 summer season, it is by far the most popular tourist destination in Montenegro.

Because of its 11,310 m (37,106.30 ft) of sandy beaches in and around Budva, and its vast cultural heritage, beautiful architecture, and vibrant nightlife, Budva is increasingly attracting foreign tourists.

This makes it the most attractive tourist destination in Montenegro. The Old Town in Budva has many different tales and stories of its origin.
Scholars and Historians believe it to be originally an island, which later joined the shore to form a sand isthmus.
Much of the architecture in the Old Town is of Venetian origin. Doors, hinges, windows, balconies and many other small but noticeable things seem to hold the Roman style of the Republic of Venice.
The venetian walls of the Old town are a famous tourist attraction.

Budva mountain view : Due to its nightlife, Budva is popular among young people. Budva's most famous beach is Mogren.
Nestled in-between several large cliffs it is accessed by a 500 m (1,640.42 ft) pathway from Budva's Old town. Other beaches within official city limits include Ričardova glava (Richard's Head), Pizana, Slovenska (Slovenian Beach), Guvance. Many other beaches are located just outside of Budva in smaller adjacent towns and villages such as Bečići, Jaz, Trsteno, Maestral, Miločer, Sveti Stefan, Pržno and Kamenovo.

In the near vicinity of the town of Budva there are exclusive resorts such as town-hotel Sveti Stefan and Miločer, places frequented by various celebrities as well as local businessmen and politicians.